This presentation provides an overview of the elements to consider while a start-up project moves towards incorporation in order to minimize the risk of failure.
Within the European context it is important to first of all emphasize that it is not a disgrace when an academic start-up company fails. Given the early stage nature of the technologies academic start-up companies attempt to bring to market, unexpected problems inevitably arise, which at times appear unsurmountable. On the other hand, during the planning and incubation phase of start-up projects one should thoroughly investigate the risks and gaps for each of the projects and use this information to prioritize the projects. Thereafter dedicated business development expertise should be made available to the prioritized projects.
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