This presentation provides an overview of the elements to consider when approaching and selecting an investor for a given start-up project.
Money has no smell. However, within the market there are different types of venture capitalist, which vary in terms of amount of capital invested per participation, management style and objectives, requirements with respect to the company management team, etc. So depending on the nature and objectives of a start-up company not only the amount of required initial capital varies but also the appropriate type of investor differs. Therefore, during the planning of a start-up company the technology transfer office and the founding researchers should clearly communicate what they expect from an investor taking into account the amount of capital required.
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