New e-learning courses are now available for health researchers who wish to see their research ideas become business ventures under the EU-funded Health-2-Market project.
The creators are professors from top European Business Schools (SKEMA business school (France), IE Business School / IE University (Spain), and University of Gothenburg (Sweden)), who have large experience in both teaching and doing business.
The Health-2-Market courses and materials are free of charge and they focus on three aspects:
• Entrepreneurship and Business Planning,
• Business ventures and Marketing and
• Intellectual Property & Ethics.
The courses range from the basics of marketing strategy to tips on how to attract partners to full-scale business planning and will help you understand the dynamics of the market and how to start a business.
Whether you already have some experience in the business world, or even if you have never left the science lab, the courses are designed to be easily understood by anyone.